If you’ve been following along on social, you might remember a video we shared back in September — the one where Kristan and I invited ourselves in before Thuma was even officially open. We were walking by, saw the team prepping the space, got curious… and next thing we knew, we were inside, taking it all in.
Fast-forward to recently, and I finally returned during one of my Chestnut Street strolls — this time with the store fully open. And honestly? It somehow felt even better than I expected.
Thuma has officially earned a spot on my list of must-visit San Francisco stores for design lovers — and it’s quickly become one of those places I know I’ll keep coming back to.
What Thuma Is All About
Thuma isn’t your typical furniture store. Everything about the brand feels intentional — from the materials to the layout to the overall energy of the space.
The design philosophy is clear the moment you walk in:
- Clean, minimalist silhouettes
- Warm wood tones
- Functional, well-considered pieces
- A “less but better” approach to living
It’s the kind of aesthetic that makes you want to go home, edit your space, and suddenly believe you’re the kind of person who neatly folds throw blankets.
The Showroom Vibe — Calm, Cozy, Effortlessly Cool
The San Francisco flagship on Chestnut Street feels more like stepping into a beautifully designed home than a traditional retail store.
Soft lighting.
Natural textures.
An airy, thoughtful layout that gives every piece room to breathe.
Natural textures.
An airy, thoughtful layout that gives every piece room to breathe.
And then there’s Café Thuma on the ground floor — coffee, pastries, and comfortable seating that invites you to slow down, sit for a minute, and then wander back through the space again. Which I absolutely did.
The whole place fits the Marina perfectly: polished without being pretentious, modern but still warm, and incredibly easy to spend time in.
Why Thuma Made My Must Tour List
There are a few reasons this store clicked with me right away:
- The design aligns beautifully with the homes I tour — clean, modern, and timeless
- It’s inspiring after a long day of exploring neighborhoods
- The pieces feel versatile across different styles of San Francisco homes
- Everything feels intentional, never overwhelming
- It’s a space that makes you want to linger
It’s the kind of store where you start imagining future spaces, future projects, and maybe even a future bed frame you didn’t know you were thinking about.
From Sneaking In to Strolling In
My first introduction to Thuma happened during that early visit in September, when the space was still coming together. The team was generous enough to let us wander while they prepped — a first impression that already felt promising.
Coming back recently and seeing the store fully realized was a reminder of why I love revisiting places like this. It’s always fun when something lives up to — and even exceeds — that initial this is going to be good feeling.
Final Thoughts
If you’re spending time around the Marina or simply appreciate warm, minimalist design, Thuma is absolutely worth a visit.
It’s calming, thoughtfully curated, and full of ideas — whether you’re planning a move, refreshing a space, or just enjoy being surrounded by good design.
It’s officially on my always-stop-by list.